Hi, I'm Harold Nicoll. Welcome to my profile!
Harold Nicoll's Bio:
HAROLD G. NICOLL, APR
112 Buttercup Lake Jackson, Texas 77566
Phone: 443 987 0195
MARKETING COMMUNICATIONS AND PUBLIC AFFAIRS
Harold Nicoll knows that public relations and media relations are the least understood promotional tools any marketer could use. Whether to grow an existing business, launch a new enterprise, promote a cause or candidacy, "earned media" via public relations is the fastest, most credible and affordable of all. In an era of "inbound marketing" let your media relations content lead all others. For internal audiences, employees are the best representatives for any business. Supplying them with interesting and compelling information via the Intranet or Chatter reduces the chances for misunderstandings, low morale or other workplace challenges. Expertise in leveraging organizational resources/strengths, people capital, product/service offerings and competitive positioning, to drive revenues, growth, profits, and operational performance. Team player, attentive listener, and persuasive communicator, focused on maximizing efficiency and profits. Strong relationship builder, highly capable of partnering with clients, vendors, staff, and administration - Strategic Planning - Video Scripting - Video Production - MP3 Podcasting - Market Analysis - Product Marketing - Budget Preparation - Client Relations - Promotions - Event Planning - Internet/Intranet/Web Technology - Proofreading Project Management - Public Relations - Strategic Planning - Writing - Corporate Communications - Community Relations - Issues Management - Crisis Media Preparation and Training - In Bound/Content Marketing
Harold Nicoll's Experience:
Marketing Manager at TIC GumsMarch 2011 - August 2013 | White Marsh, MD.
Marketing manager for a privately owned food ingredient company. Led global product introductions, a 7 person staff, reporting directly to the president. Increased profits by double digits in 11 months.
North American Public Affairs Leader & Global Business Public Affairs Leader at The Dow Chemical Company2010 - April 2011
Public Affairs Leader for all Dow "Independent" manufacturing sites located in thirteen states. Responsible for media relations, issues tracking/management, crisis training, and donations. Business Public Affairs Leader for Dow SAFECHEM and Dow Haltermann Products.
Global Business Public Affairs Leader at The Dow Chemical Company2007 - 2010
Marketing Communications for Dow Performance Fluids and Dow Polyglycols and Surfactants. Responsibility for all advertising, web sites, industry trade events, internal communications, media relations, and business management communications for this one billion dollar specialty chemicals portfolio with numerous new product introductions. Created top read advertisements for CHEMICAL ENGINEERING and CHEMICAL PROCESSING magazines. Issues management programs include palm seed oil sources for chemicals, and chemistry for aircraft deicing fluids.
Senior Employee Communications Manager at The Dow Chemical Company2004 - 2007
Daily contact with site leadership to manage production, safety, and business communications for both the sales and acquisition of manufacturing facilities. Founded the "Drive To Zero" safety initiative which was adopted for the entire company and wrote and produced forty eight separate safety videos. Writer and editor for North American Newsline for employees, member of the Dioxin issues management team, member of the Bhopal issues management team. Fielded calls about Agent Orange, labor contracts, and the breast implant controversy. When a company sponsored minor league baseball field was to be built on a site that was originally the site of the company's first headquarters we had to manage the "family" and long time residents and opinion leaders who saw this as a negative. Since then, the addition of the minor league team has been viewed as an enormous positive. Led the Employee Advisory Committee and facilitated the Citizens Advisory Committee. Participated as a media guide during the company's annual shareholder's meeting and even faced "The Yes Men" on company property.
Senior Employee Communications Manager at The Dow Chemical Company2002 - 2004
Led the publication of the company report on sustainable development and the publication of eighty-one more local/site publications, which included information on emissions reductions, water and power conservation and the start of the company's commitment to sustainable chemistry. Led the successful public relations effort to promote these accomplishments with influence leaders of all description. Prepared Dow leaders for congressional testimony about water conservation at Dow's Freeport, TX plant, which resulted in network television coverage and global print coverage from the chemical and financial media, ensued for months.
Senior Employee Communications Manager at The Dow Chemical Company2001 - 2002
Coined the term "cancer smart bombs" to describe an atomic sized particle treatment for bone cancer that resulted in national coverage and mention on the number one listened radio program in the country. Wrote speeches for the Executive V.P. of Research and Development, and provided Power Point support. Helped introduce the book, "Rembrandt's In The Attic" which used Dow as an example of successful intellectual property management.
Marketing Communications Manager at The Dow Chemical Company1999 - 2001
Introduced numerous FILMTEC reverse osmosis membrane water purification systems to industry and other specialty resins for the same purpose. Reminded the world that the first ocean water desalination plant was commissioned by Vice President Lyndon Johnson in Freeport, Texas in the very early 1960's and that DOWEX resin were the little plastic balls inside the Etch-A-Sketch. Conducted publicity of other separations for sugar and drugs including anti-biotics. Wrote and published brochures, and led tradeshows all over the world. Was the first Dow person to use video news conferences on the Internet, live from Amsterdam.
Senior Communications Specialist at The Dow Chemical Company1997 - 2001
Introduced numerous new formulations of all these products including "Super Gel" which featured scientist Don Coffee in the Wall Street Journal. Led trade events in San Francisco, Paris, Amsterdam and New Orleans including media interviews with leading trade journals. Introduced Dow EDTA (a preservative) in Gator-Aid and other fruit and sports drinks.
Communications Specialist at The Dow Chemical Company1996 - 1997
Led the very first Dow media tour of Asia to promote gas treating business expansion in the Pacific Rim with stops in Tokyo, Hong Kong, Singapore, Perth, and Sydney. Hosted trade events in Houston, Singapore, Kuala Lumpur, and Norman, OK. Leader for the breast implant team in Houston. Our goal was to stay out of court in Houston, which was achieved.
Communications Specialist at The Dow Chemical Company1991 - 1996
Introduced hollow fiber membrane air separation technology to the industrial gas market around the world. Conducted press tours in New York, Chicago and Houston. Produced videos for the use of nitrogen in down-hole oil drilling applications, storage tanks, food packaging and food preservation. Wrote and published all the brochures, press releases, and customer letters. Wrote the press release announcing the sale of Generon Systems.
Vice President Marketing at TDECU - Your Credit UnionMarch 2014 - Present | Lake Jackson, Texas
Vice President of Marketing for the largest credit union in the Greater Houston Area and 4th largest in the state of Texas with 188,000 members and $2.2 billion in deposits. Voted "best places to work" by the Houston Chronicle for 2013.
Harold Nicoll's Education:
The George Washington University2008 – 2010Master
University of Houston1987 – 1991B.A.Concentration: Political Science and Government
Harold Nicoll's Interests & Activities:
Podcasting, blogging, golf, martial arts, football, basketball